Monday 26 May 2014

Innovative Conversion Rate Optimization Tactics

What is conversion optimization ?

 Whenever someone visits your site, they have no proper image  in mind .But we can leverage our marketing skills by implementing  some fabulous  call to action and When a visitor or user completes that action, that’s a conversion. You might want them to sign up for a free account, become a member of your mailing list or fill out a survey.May be you have e-commerce setup and final buying process is your conversion. 




https://www.google.com/analytics/

Keep in mind that Conversion Optimization tips and “Best Practices” only have limited value and should always be tested in every unique situation . We’ve often tested elements lift conversion rates wonderfully in one situation, only to find that they don’t work at all in another. Every time you visit your competitors site and you notice something different, take a screenshot and store it for further testing . Simply by looking at the various versions of our competitors site will be you great insight into your competitors frame of mind as they improved their own conversion rates.These tips should not be taken as recommendations, but rather as ideas that you could test.

Valuable tips for Conversion optimization 

  • Point out exit points and loopholes in conversion
  • Use heat map tool or any analytical tool to monitor activities on your landing page
  • Focus each point such as landing page optimization, product page optimization, forms buttons, text etc.
  • Test adding credibility indicators to your website; testimonials, reviews, awards, stats.
  • If you have black block on white background try reverse of it .
  • Practice color schemes for optimization
  • Use power words for selling such as Unique, Personalized,Convenient etc.
  • Add some time constraints such as amazon does
  • Don't worry about bounce rate it may be up and down while testing different tactics
  • Eliminate hurdles between buying process test on yourself , believing as you are buyer.                                           
  • Take advantages of Free and trusted SEO audit i.e  karma technologies seo company  hong kong provides     valuable SEO report and trusted advice .                                                           
Download Free Guide for Conversion optimization 

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